Editor’s Preface
Nobel prize-winning social psychologist Daniel Kahneman and his colleague Amos Tverskydiscovered a quirk in the perceived value of everyday items. Referred to as the bias toward “loss aversion,” they found…
Editor’s Preface
Nobel prize-winning social psychologist Daniel Kahneman and his colleague Amos Tverskydiscovered a quirk in the perceived value of everyday items. Referred to as the bias toward “loss aversion,” they found...